--- SELF-EMPLOYMENT ---
Tax rules covering home offices tricky, and
Facts, figures on running your own business
July 9, 1999, p E4, The Toronto Star, by Michael MacDonald (Canadian Press).

A growing number of Canadians are going home to become their own bosses ---

In the last decade, the swelling ranks of the self-employed have accounted for more than half of all jobs created, Statistics Canada says. Most of these entrepreneurs have started out working on their own, usually from their houses or apartments. ...

Facts about home businesses and taxes:

Jobs:
The number of self-employed Canadians has jumped 20 per cent to 2.5 million in the last four years, according to Statistics Canada.

Trend:
About 18 per cent of all workers are self-employed compared with 14 per cent in the 1980s.
(Don't forget the number of workers in the marketplace has grown and some self-employed workers do not file income tax returns each year --- until they are making a profit.) ...

Web Site: Revenue Canada
http://www.rc.gc.ca

This is the type of product which Sunrise 7 Incorporated will be utilizing to provide delivery to its Prosumer subscribers and purchasers.

Prosumer INDEX

--- GLOBALIZATION ---
Report on Social Cohesion.
July 8, 1999, by the Standing Committee on Social Affairs, Science and Technology.
excerpted in The Toronto Star

... Why is Canada allowing more people to fall into poverty during a time of strong economic growth and increasing affluence?

Many Canadians are asking these questions and governments are now under increasing pressure to start thinking more about the longer-term societal implications of economic policies. In part this is because of a growing sense of dissatisfaction arising from the changes brought about by economic globalization and technological development. ...

As the gap widens between rich and poor, between high earners and average workers, governments will need to work much harder if they wish to fill their traditional role of including the unincluded in society. The result is likely to be severe tension between the market and those at risk of being marginalized. ...

Those who bear a disproportionate share of the burdens and risks of growth but enjoy few if any of the benefits will not passively accept their fates. Unless they feel some stake in economic growth, they are likely to withdraw their tacit support for free trade, capital mobility, relatively open immigration, deregulation and other similar features of open economies. ...

Sunrise 7 Incorporated in its corporate structure --- as a high tech, low cost, high margin mass marketer of quality products for a global demand --- offers a creative alternative for Prosumers to become part of the new economy through the lowering of lifestyle costs and the increasing of lifestyle quality while making a substantial contribution to the local and world communities.

Many Prosumers have been forced to make a transition into a residence-based office. The OTR alternative is to embrace such an alternative rather than try to maintain an expected higher standard of living while one's earnings abilities diminish.

Prosumer INDEX

--- DECISION SUPPORT ---
The More You Share, The More You Gain.
June 28, 1999, p115, Behind the News by John Foley.

...For a long time, many businesses limited access to their decision-support systems to a privileged few managers and analysts who specialized in "making Decisions."

But the emergence of affordable, manageable data warehouses and data marts -- combined with browser access to those back-end systems and easier-to-use desktop analysis tools -- has made it feasible for businesses to open up these strategic databases to more users. And a case could be made that the value of a data warehouse increases in proportion to the number of people who use it. ...

In a business environment where the strategic value of the raw data is diminishing, it's the application of data --- including who you share it with --- that may make the difference.

Sunrise 7 Incorporated plans to provide Project Earth ... A Report to as many persons as possible through a data access, customization, and capture process --- which can impact society in a positive manner by empowering many individuals to be more successful through an expanded awareness of positive and real options.

Prosumer INDEX

--- SUDDEN CHANGE ---
New Model for E-Commerce.
June 28, 1999, p65,.., by Steve Gillmor, Jeff Angus, and Sean Gallagher.

The dirty little secret of consumer-aimed electronic commerce is that it's going to change so suddenly and radically that everything that currently looks like a winner will be swept away. It may not happen this year, but when it comes, the change that transforms the current model will be as sudden and cataclysmic as E-commerce's rise. ...

So how does E-commerce survive the coming shakeout?
By reaching untapped customers with innovative projects through community networking, taking advantage of the expectations that persistent connections will engender.

The customers that the old model don't engage are the high-margin buyers, people who expect quality products, high involvement customer service, and personal attention. These high-tone, high-touch customers require too much individual effort to be provitable in the current model. Dealing with this kind of customer requires a model that delivers high or normal margins in exchange for real-time interaction, equal communication in both directions, the ability to learn enough about non-commodity items to risk buying them without touching them, and most of all, high quality personalized customer service from a real person with expertise and authority whose functional intelligence is higher than a set of frequently asked questions. It results in a partnership between seller and buyer, at the level of a business-to-business transaction. ....

Online Prosumer Promotion, a contributor to Sunrise 7 Incorporated has advocated the above-described "Prosumer" marketing approach since early 1997.

Prosumer INDEX

--- SELF-DIRECTION ---
Sterling Allows Portal Access to Data:
Software lets users make queries and collaborate online.
June 28, 1999, p26, by Beth Davis.

... Vision: Kaleidoscope.
The software is built on a Java architecture and is designed to give companies a single Web interface to their data so users can query and analyze the information. They can also build reports, online analytical processing cubes, and charts, and collaborate online.

... Users can personalize the way in which they see the data and access unstructured data such as Microsoft Word documents and HTML files. ...

With a portal, "When you upgrade the software, you don't have to upgrade all the clients, just the server." ...

This is the type of product which Sunrise 7 Incorporated will be utilizing to provide delivery to its Prosumer subscribers and purchasers.

Prosumer INDEX

--- FLEXIBILITY ---
Small But Deadly.
June 28, 1999, p8, by Brian Gillooly.

... the point is that no matter how formidable or stoic (or large) a competitor you may be, you can be felled by the unlikeliest --- and smallest --- of opponents. ...

Since InformationWeek Research first defined the emerging enterprise ...
We've found the same aggressive spirit, gig-idea approach to business, and level of confidence that we find with much larger companies.

What we've also found is a higher tolerance for risk which will take a company a long way in this age of lightning-speed change. The combination of all of these traits makes them far more than a pesky nuisance that occasionally have to be swatted away. ...

Sunrise 7 Incorporated has a level of confidence through its reliance on spiritual guidance which cannot be matched. Consistently accurate decision-making, often requiring lightning-speed change, and, with a demonstrated high tolerance for risk --- is what Sunrise 7 Incorporated is about. And you can't find an idea which is much larger than changing the world.

What was the different with Online Timeline Reports (OTR), the earlier company, and the present Sunrise 7 Incorporated --- from most other companies is that it seeks to impact one person at a time. Being a one- or two-person company with low expenses and a high degree of skills, there are few would-be competitors who could move as fast -- when such an action is required.

Prosumer INDEX