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Below are links to articles concerning who prosumers are and what serving and marketing to prosumers means.
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--- RELEVANCY ---
Web Innovators.
July 6, 1998 -- by Nick Wreden.
... the right information in context ... too much data that lacks either relevance or timeliness makes it difficult for decision-makers to quickly find critical information, ....
... Neil Bostock .. "We're looking for more accurate, more timely information that will allow everyone in the organization to sing off the same song sheet."
There are many other advantages to using Web-based applications: A familiar interface such as the browser reduces training on new applications. Administration problems ... are minimized .... Access is universal with minimal network infrastructure costs.
... Hayes Latin .. "The company that can pass information fastest to the right people is going to have an edge in the marketplace."
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--- TIMELINESS ---
MegaDepot a big store in a little space.
July, 1998 -- by Geof Wheelwright.
The Computer Paper, Greater Toronto Edition, www.tcp.ca
... MegaDepot tries to bring the buyer as close to their prospective purchase as possible through lots of online literature and pictures of the products, as well as an innovative service called Ask the Expert. This allows customers to pose questions to the store's high tech experts, with a promise they will be answered within 24 hours. There are also chat areas for users to swap information with one another .... One of the best things about virtual shopping is there is no salesperson following you around in search of a commission --- an unpleasant feature of all too many "real world" computer stores.
... (Glenn Balman) .. "You don't have to deal with the hassles of lineups, crowds and parking."
... many buyers, whom he says will be attracted by the prices, convenience, and a number of regularly changing contests, promotions and deals offered on the site.
... What makes a good online store?
The key seems to lie in seven words: "We will have to order it in."
Any consumer who has been frustrated by these words is a candidate for buying online. Whether you heard them at a bookstore, auto parts store, delicatessen, or even a computer shop, you know two things: you are not going to get what you want today, and you will have to rely on somebody else to obtain it from a third party.
To many of us, this is distinctly unsatisfactory. ...
... but it is clear that customers do not want to be disappointed, and they do not want to wait. Virtual stores promise to put an end to all that. They offer the promise of being able to instantly order what ever we want. ....
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--- AVAILABILITY ---
Nissan Dealer Pokes Along In Online Sales.
June 29, 1998 -- by Nikkei Weekly staff-member.
... Car de Net ... The sales-support division realizes its biggest mistake was not establishing a valid system to field enquiries from potential customers. ... Another mistake was to limit the range of vehicles offered. ... people were attracted by the anonymity of their visits and the chance to look at cars without being dogged by salespeople.
In the U.S., purchases via the Internet account for 5% of all new-car sales.
Auto-By-Tel Corp. used the medium to become the country's largest dealer, selling 120,000 cars online in 1996.
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--- COLLABORATORS ---
Restaurants to Deploy Microsoft's ActiveStore.
June 22, 1998 -- by Clinton Wilder.
... "People are interested in collaboration, but it will take some time," says Larry Lapide, a director at AMR Research. "Moving from a buyer-seller relationship to becoming collaborators is a huge culture shift."
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--- ONLINE SUPPORT ---
Customers Get Results.
June 17, 1998 -- by Stephanie Stahl.
... According to a survey of 250 IT managers by Informationweek Research,
customers strongly value service, support, availability, on-time delivery, positive past experiences, warranties, and manageability
.... According to our research, customers don't think they should pay more for a higher level of support. And now many customers expect certain traditional fee-based services to be standard PC offerings, including online support, phone support, and on-site service. ...'
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--- PERSONALIZATION---
Recruit among few to find way to make money online.
June 15, 1998 -- by anonymous.
Nikkei Weekly, most read Japanese business & economy newspaper
... The company introduced its Keyman's Net in April 1996 as a site providing news to registered members on the personal computer industry and PC-related products.
... It earns revenue from companies that want their information read by the service's subscribers.
...One of the biggest attractions of Keyman's Net is its member profiles. ... At the site, they can select information from more than 100 fields and check the latest news on a page that can be set up according to personal preference. ....
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--- VIRTUAL ---
Former Sprinters specializing in teleworking with Xworx.
May, 1998 -- by Tamara Shephard.
Silicon Valley North news journal.
... Technological innovation is creating a new paradigm, allowing employees to work 'anytime, anyplace, anywhere,' says (Linda) Russell. It does require a shift in corporate culture. But those who don't acknowledge it will be left behind. 'If you own stock in companies right now that aren't planning to be virtual in 2002, sell your stocks.'
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--- PRACTICALITY ---
MSN Canada drops local multimedia productions.
May, 1998 -- by Abbe Edelson.
Silicon Valley North news journal.
... Research conducted recently by Microsoft showed that people are accessing the Web for utility functions such as investment information, making purchasing decisions and for immediate, timely information including news and sports scores. ... now canceled shows for MSN (contained) a lot of animation components, chat and entertainment rich content.
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--- QUALITY ---
BE: An OS for the 'prosumer'.
March 20, 1998 -- by Lisa M. Bowman.
... BeOS is aimed at multimedia experts and what the company calls 'prosumers', hobbyists with a taste for high-end video, audio and graphics. .... 'Microsoft is in the bus business; what we intend to build is a Porsche.'
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--- NEGOTIATION ---
The Rise of the Medical Prosumer.
HealthWorld Online -- Tom Ferguson, M.D.
... Health-active prosumers appreciate physicians who listen and are willing to negotiate. They like to pinpoint areas of agreement and disagreement, and hammer out a mutually acceptable compromise. ...
... prefer (those) who communicate clearly and respectfully, avoid jargon and time pressure, and keep interruptions to a minimum ....
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--- PARTICIPATION ---
Agile Manufacturing.
1996 -- By Peter G.W. Keen.
... Agile manufacturing ... aspires to total flexibility without sacrificing quality or incurring added costs ... defines it in terms of nine major challenges to car makers ... The goal is practical .... 'prosumer' ... the customer will take an active role in the product design by, for example, configuring options at a computer in a dealer showroom. ...
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--- INFLUENCE ---
The Skin of Culture by Derrick de Kerckhove.
July 30, 1996 -- review by Selia Karsten.
... It is suggested that, 'what will be needed more than ever will be good judgement, and that comes from experience, not learning. Judgement is like intuition, part meaning, part feeling, arising from the collaboration of mind and body in synergy.' ...
... The prosumer, empowered at the desktop level, customizes his/her world using cyberdesign - accessing and influencing consumer markets across the boards. ...
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--- ASSERTIVENESS ---
Power to the Patient:
A Conversation with Lowell S. Levin, Ed.D., M.P.H.
1996? -- by T.F. of HealthWorld Online.
... We desperately need ... experiences that genuinely promote increased self-care, self-discovery, and opportunities for increased control of one's own life. ... We should teach them ... get parents and teachers together ... what you have to do is really put the learners in charge ... a feeling that it really is up to them. ... communities .... not only skill empowerment, but process empowerment. ... We're talking about big changes in professional roles, ... shifting the initiative ... to the individual. ... (Prosumers) will be much more assertive. Their questions will be sharper, they will demand more information, more education ... greater detail, ... expect good answers.
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--- ACCEPTANCE ---
Looking Forward, Moving Ahead! ....
April, 1995 -- By Carol MacKenzie Jackson, Ph.D..
A publication of the National Parkinson Foundation.
- ... making yourself and others feel welcome and accepted.
It means knowing that your privacy and confidentiality will be respected.
- ... a source of information ... practical experience ...
- ... place to talk, laugh and cry about life ... with people who will listen, laugh and cry, too.
... purpose is to share information and offer mutual support ...
To be a prosumer is to be both needed and empowered, in a meaningful way ...
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--- POWER & FREEDOM ---
The Anatomy of Empowerment.
1996? -- HealthWorld Online.
... "My goal is to help people gain power and freedom.
Because only then can they become more responsible." ... develop two kinds of intimate connections: intimacy with others, and intimacy with the higher parts of themselves. ...
- Include them in the process.
- ... Offer alternatives.
- Encourage them to continue the process ....
- Encourage them to choose (what is) most important to them ...
- Ask how you can support them to attain (what they have chosen).
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Articles on the Internet are transitory.
The publishers may remove them, change sites, change URLs, or change titles. For the purpose of maintaining an availability of this article for you, it has been reprinted here with authorship maintained and coding simplified for error-free loading and minimal file size.
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