1. ASSISTANCE
   towards the Goals of the Prosumer (Empathy);
   
2. CONVENIENCE of Access
   (sense of Community as "nearby");
   
3. TIMELINESS of Availability
   (Relevance-to-motivation);
   
4. POWER through Teamwork
   to deliver or resolve as desired;
   
5. ONE-STOP Shopping
   for a category of product/service;
   
6. WIDE RANGE of CHOICES
   including awareness of competitors;
   
7. EMPOWERMENT
   through personalized feedback-instruction;
   
8. ALLIANCES
   with inter-related services and products;
   
9. CUSTOMIZATION and personalization
   for satisfaction;
   
10. RELAXED atmosphere
    for confident decision-making.